On Wednesday, Google announced big leadership changes that will inevitably see Fitbit move closer to the parent company. One way that’s already manifesting is with a new Fitbit Help Center that’s ...

Employers and health plans have always had a tough time getting employees and plan members motivated to get healthier. The trick is making them want to do it. Fitbit, through its wearables and ...

Following the “Google Fitbit” branding change last month, the fitbit.com online shop is no more, with the Google Store taking over. Until recently, Fitbit maintained its pre-existing store from before ...