Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn't confirmed any algorithm change. Retention analysts say Shorts older than 28-30 days are ...

In 2025, Google’s YouTube made several major upgrades, some of which frustrated users and some of which pleased them. In a ...

YouTube kicked off VidCon 2025 with a panel breaking down how to engage with the platform's algorithm and busting myths on video engagement. The discussion featured panelists Jenny Hoyos, a creator ...

YouTube Shorts, the shortform platform from Google-owned video giant YouTube, has seen massive success since its launch in September 2020. Today, an estimated 1% of all waking human hours are spent ...

You open YouTube Shorts while waiting for your coffee. A couple of videos, you think. Thirty minutes later, you're still scrolling. The brain is buzzing, time is gone. YouTube Shorts isn't just a ...

By the numbers, everything is going great for creators. So why are so many of them scared it’s all about to fall apart?