YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

January 2nd, 2026 - As Meta’s AI advances rapidly, businesses spending $3K-$300K+/month on ads are turning to a new system ...

Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...