“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Buckle up. We’re about to get ...

In case you missed it, this week saw the announced launch of another consortium dedicated to trying to accelerate the thorny process of streamlining national addressable advertising buys in linear TV.

Nielsen is adding 55 million devices across smart TV and set-top boxes to the addressable measurement of its national TV currency. This will include measurement from AT&T's DirecTV, Dish Network, and ...

NEW YORK--(BUSINESS WIRE)--Go Addressable, an industry initiative to advance addressable advertising, today announced that the entity has been incorporated as an official, non-profit trade ...