Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

Millions of dollars at stake. Competing demands from teams. Long hours spent in brainstorm meetings. At enterprise organizations, marketing planning is a complex exercise that can quickly go sideways ...

Planning projects requires the support of tools, even in smaller companies. This ensures that the project participants know their tasks, schedules can be adhered to, and it’s clear which tasks there ...