Amazon has automatically started upgrading its Amazon Prime members to the Alexa Plus assistant. In the latest update, users ...

The company announced the upgrade Alexa+ last year, which is powered by generative artificial intelligence to be more ...

Amazon is informing Prime members that their Echo devices are receiving a free automatic upgrade to Alexa Plus.

Did you just get an unwelcome Amazon Alexa Plus upgrade? Find out why it happened and how to revert back if you don't like it.

Amazon notifies affected Prime members via a message on their Echo device and a follow-up email confirming the switch.

Amazon is rolling out Alexa+ more widely, adding browser access, deeper Fire TV integration and auto-upgrades for some Prime ...

“Ninety-seven percent of devices we ever shipped can support Alexa+,” noted Amazon Alexa and Echo VP Daniel Rausch in an ...

Amazon unveiled Alexa.com at CES 2026, but real-world tests show why Alexa still lags behind ChatGPT and Gemini.

Over the past couple of weeks, users on the r/alexa subreddit have reported getting automatically upgraded to Alexa Plus as a ...