Google's mobile OS is not just the leader in traffic but is now tops in ad revenue too -- moving slightly ahead of Apple's iOS, according to new figures. Lance Whitney is a freelance technology writer ...

Alphabet Inc's Google on Wednesday said it would keep alive for at least two years a tracking technology on its Android phones that is relied upon by advertisers, easing speculation about its plans ...

Google revealed that it will make some significant changes to Android ad tracking policies when it comes to Play Store apps. If users opt-out of ad tracking, Android will deliver non-sensical strings ...

Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the ...

Earlier this week, Apple’s Beats brand announced a USB-C cable that it is advertising as “universally compatible” and, in a rare event, sees an Android phone in an Apple-made ad. Beats USB-C cables ...