Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook,” you might see an ad at the top of the results for TikTok. This is because ...

Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My. Each ad is about 13 ...

There was once a time where first-party apps and experiences on Apple devices were exempt from advertisements. Other app marketplaces might happily show you ads, but not the App Store. Most news sites ...

Apple has resumed advertising on Elon Musk's social media platform X for the first time in more than a year. Credit: Jakub Porzycki/NurPhoto via Getty Images Over a year ago, Apple removed its ads ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

Apple makes great phones, tablets, computers and smartwatches. It also makes superb commercials — and has done so for years. What was the cream of this year’s Apple advertising crop? Check out our top ...

Apple apparently hasn’t learned much from the criticism it took earlier this year for an ad showing creative works unceremoniously crushed in an industrial press (see “Apple Apologizes for Tone-Deaf ...

The backlash to Apple's "crush" ad for a new, thinner iPad was way overblown and silly.

In the fourth leg of "The Relay" race, a wheelchair racer takes on a runner in the 400m. Photo: Apple Ahead of the Paralympic Games in Paris, a new Apple video called ‘”The Relay” shows athletes with ...