Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on consumer-facing ecommerce sites, especially robust marketplaces like Amazon ...

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons ...

According to eMarketer, e-commerce is the fastest-growing channel for B2B product sales, and US B2B e-commerce sales will exceed $2 trillion by 2024. At the same time, eMarketer also states that, ...

As B2B commerce continues on its fast pace of transformation to digital-first, it’s impossible not to look to AI for important technological advancements. Yes, it’s a buzzword, but AI is also an ...

Back in 1999 when Time named Jeff Bezos person of the year, business-to-consumer (B2C) e-commerce and business-to-business (B2B) e-commerce were two of the hottest buzzwords around. Financial pundits ...

Over the last few years, the B2B ecommerce industry has witnessed unprecedented growth. While B2C platforms in India have leveraged technology to a large extent to scale their businesses and improving ...

Considering how successful retailers have been in utilizing the online channel for communicating and selling to their customers, the B2B market, by and large, has yet to make this a reality. Despite ...

Two prominent research efforts released in Q1-24 on the future of business-to-business (B2B) e-commerce suggest that the marketplace is in bad shape. In February, Forrester Consulting released its ...

Business-to-business, or B2B, is one of the fastest-growing segments for new and established companies. Forrester Research posited in January 2019 that in the United States, B2B e-commerce “will reach ...

COVID-19 cemented e-commerce into everyone’s daily habits in 2020, and as we look ahead, B2B e-commerce is quickly becoming the next frontier for founders and investors. The pandemic pushed businesses ...