In 2017, Euromonitor International identified 20 “megatrends” that help define what is shaping consumer behavior. This week, the firm released a “State of Play” report on eight of those trends and ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Now, as the dust clears and we settle into a new reality, it’s crucial to understand the evolving needs of the new customer. The following are the three driving forces shaping the new customer: Like ...

There’s a great short story from Orson Scott Card called Dogwalker. Originally published in 1989, it’s about a team of e-criminals who attempt to pull off a grand heist on a wealthy target. Using ...

Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...

In this special guest feature, Johannes Gnauck, CEO and Co-Founder of automotiveMastermind, discusses how big data and behavior prediction are shaping automotive dealerships. Through the use of big ...