One of psychology’s few unquestioned verities is behaviorism: You get more of what you reward, less of what you punish. And some nuances can make behaviorism, often called behavior modification, ...

The US Preventive Services Task Force (USPSTF) recommends that patients trying to lose weight should first try 6 months of behavior interventions that include a calorie-restrictive diet, weekly ...

Positive punishment means giving an undesirable consequence after an unwanted behavior to make it less appealing. It aims to stop the behavior from happening again. However, long term, there may be a ...

Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...