Most videos on book cover designer Elisha Zepeda’s TikTok account have a similar format: he gets an assignment from a publisher, crafts several options, gets feedback, makes some tweaks, and, finally, ...

What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

You know the phrase: Don't judge a book by its cover. And yes, in modern parlance, it’s more about not judging people. Looks ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

Among the many challenges book cover designers face is trying to represent a book’s premise or main character without getting so specific that readers are left with little to imagine. A few years ago, ...

Jenny Grigg works in a research partnership with Giramondo Publishing. Primary school students have been reading TikTok sensation Icebreaker, an enemies-to-lovers romance about a figure skater and an ...