Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...
Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...
The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...
Channel Marketing Association survey finds flat budgets, higher scrutiny and rising complexity push channel marketers to optimize execution and prove impact RIVERTON, Utah, Dec. 19, 2025 ...
In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...
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What is channel management?
Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...
While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...
NEW YORK--(BUSINESS WIRE)--StructuredWeb, a provider of the leading enterprise through-channel marketing automation (TCMA) platform, is proud to celebrate its 25th anniversary. This milestone marks a ...
B2B leaders are clearly optimistic that their indirect sales and marketing programs will gain momentum in 2021. According to the first annual Channel/Partner Marketing Benchmark Survey conducted by ...
In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...
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