In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

Users are less likely to click on search result links when an AI-generated summary is presented, according to new data from Pew Research Centre. According to the report, which surveyed 900 US adults ...

Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic losses, with some seeing click-through rates drop by as much as 89%. The question ...

But there is a way brands can fare better in this shifted environment. Websites cited within AI overviews enjoy 35 percent higher organic CTRs and 91 percent higher paid CTRs, according to the study, ...