Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

For decades, blue and white paper coupons defined Bed Bath & Beyond’s brand, popping up everywhere from the movie “Old School” to notorious mobster Whitey Bulger’s junk drawer. But the iconic 20%-off ...

As an e-commerce business with sales targets to hit, it’s easy to become enamored with discounting. Lower prices can help you increase your conversions, acquire new customers, retain existing ones and ...

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