Opinions expressed by Entrepreneur contributors are their own. In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner ...

Competitive advantage refers to the unique edge a company possesses over its rivals, enabling it to generate greater value for its stakeholders or offer superior value to its customers. This advantage ...

NOTE: This course meets on Mondays and Tuesdays from 3:10-5:10PM in Q1. It will not conflict with Wednesday weekly courses in the 3:10PM timeslot. This course aims to give students a mastery of all ...

Establishing and maintaining a competitive advantage in times of stability and uncertainty is the cornerstone of business longevity. The absence of a competitive advantage renders many businesses ...