The competitive analysis is a statement of the business strategy and how it relates to the competition. The purpose of the competitive analysis is to determine the strengths and weaknesses of the ...

Strategic planners consider external factors, such as the competitive environment, in addition to internal factors when crafting strategic plans. Competitive analysis involves taking stock of the ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Have you conducted a competitor analysis recently? Chances are you completed one when your firm was in its beginning stages, but it’s an activity that can help at any stage of your firm’s growth. An ...

Competitive intelligence should be viewed as a crucial element when building a 2020 business strategy. Understanding competitor motivations and behaviors helps shape product development, pricing, ...

You take on a new client: an ice cream brand that isn’t quite on the level of Ben & Jerry’s, but it’s on the rise and has serious potential to disrupt the industry. But, before you can start thinking ...

Keep your friends close and your enemies closer. The saying runs so true for digital marketing that one of the first steps we complete for our clients is a competitive link audit. Competitive analyses ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. A competitive analysis is a tool you can use to ...