Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Have you ever had an idea and wondered, "Will this work?" That's where "Proof of Concept" comes in. Think of it as a small test or experiment for your idea. Before diving in fully, you try out a basic ...

CHICAGO, Feb. 5, 2019 /PRNewswire-PRWeb/ -- Ray Fischer, CEO of Aha!, announced the release of Aha!'s advanced multi-day TruRotation™ Ad/Concept testing feature as part of the online qualitative ...