Generative AI now beats the average person on certain creativity tests. The implication for creative work feels immediate.

Adobe Inc. is improving its suite of artificial intelligence-powered creative tools with new Firefly generative AI models alongside a newly announced Firefly app. Today at the company’s Max London ...

Generative AI is bound to shrink the labor market for creatives, according to this task-technology fit analysis, by making ...

Adobe has drawn plenty of ire for its commitment to generative AI, but as it launches a huge barrage of AI-powered tools at Adobe Max 2025, a small collective of stats suggests that generative ...

This year, Adobe collaborated with two independent directors rooted in traditional craft to commission two original short films. The resulting case studies offer a close look at how generative AI can ...

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New research confirms it: the creativity of artificial intelligence (AI) is a myth. Although current generative AI models may appear to be autonomous creative agents, analyzing their imaginative ...

VENTURA, Calif.--(BUSINESS WIRE)--Global advertising technology leader The Trade Desk is expanding its generative AI creative offering with Rembrand, a leader in cutting-edge spatially-aware AI ...