Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

These shifts in the job market won’t deter everyone. Well-connected young people with rich families can always afford to ...

Large language models are now central to the ideation phase, where possibilities are explored and assumptions are challenged.

When AI first came into our lives, it did so with a bang, not a whisper. In every creative field—from design to filmmaking to music—we were told AI could do what we do, only faster, cheaper and, often ...

Using generative AI tools to quickly visualise complex ideas has been a major advantage for Lucio Ribeiro, chief AI & innovation officer at TBWA Melbourne, during recent work on the Disrupt AI Film ...

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Adobe has kicked off its annual Max design conference, where it’ll be giving us a first glimpse at the latest updates coming to its Creative Cloud apps and Firefly AI models. The creative software ...

I question the idea that this generation of AI replaces (or even approximates) human creativity. But: I've always been fascinated by the vital role of technology in enabling human creativity - AI ...

Generative AI is everywhere, especially online, where it has been used to imitate humans. Chances are you’ve seen it yourself ...

In a world where technology continuously evolves, the integration of generative AI in game development is both exciting and controversial. Larian Studios, known for their remarkable work on Baldur's ...