Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

PROCTER & Gamble (P&G) has begun rolling out new packaging and marketing for Crest children’s toothpaste under an agreement with Texas Attorney General Ken Paxton, after he expressed concern that ...

A general guideline for consumers is to look for the American Dental Association's ADA Seal of Acceptance, which began in 1931 and evaluates whether products are actually effective and safe. Every ...

Dental health experts worry that more people are using toothpaste that skips the most important ingredient — fluoride — and leaves them at a greater risk of cavities. Most toothpastes already contain ...