What Is Customer Acquisition Cost (CAC)? While customer acquisition is the process of converting a potential buyer into an actual customer, customer acquisition cost (CAC) means the expenses that ...

It's easy to overlook customer care services. In the grand scheme of your operations, it seems like a small piece of a much larger puzzle. However, inbound customer care is critical to the reputation ...

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to ...

The proportion of organizations rating their automation campaigns as ‘very successful’ nearly doubled this year compared to 2014 (2015 Email Industry Census). Investment in it continues as ...