To effectively track customer retention and ensure growth, customer experience (CX) leaders must have a clear view of customer retention as a basic statistic, as well as lifetime value (LTV). By ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Retailers incur significant opportunity costs when the analysis focuses only on known customers. This isn’t a critique of ...

As customer expectations continue to rise and the traditional reactive models of customer service are increasingly proving to be inadequate, the quest for excellence in customer support today has led ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Data stands out as a key resource for retailers in the increasingly digital world. Businesses are generating more data than ever before, from transaction records and customer profiles to social media ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

Tom Gardiner and Harry Marshall founded Trevor.io in 2016 as a no-code business intelligence platform to help non-data people run analysis on their internal data. That business was solid, but ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...