Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Divya Malhotra, director of analytics and innovation at Connecticut-based Stamford Health, spoke with Becker’s Hospital Review about deploying data to clinicians and seizing the power of descriptive ...

Microsoft Excel’s Data Analysis Toolpak is an invaluable add-in for those who require complex statistical or engineering analyses. This powerful feature allows users to execute a variety of data ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Let me be upfront: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,” but actual cold, hard statistical practices. Joking aside, I’m ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

The Data Analysis Software Market was valued at USD 300 billion in 2024 and is projected to reach USD 500 billion by 2033, growing at a CAGR of 7.2% during the forecast period from 2026 to 2033. This ...

The exponentially increasing amounts of data being generated each year make getting useful information from that data more and more critical. The information frequently is stored in a data warehouse, ...