Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Everything around us is rapidly going digital. Once manual processes are now handled by intelligent and efficient machines, while phone operators and secretaries are being replaced by computers and ...

As the hype around digital transformation continues to persist, the terms ‘digitization’ and ‘digitalization’ join the fray, increasing the level of hype while adding confusion. In reality, these ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

“The U.S. economy as a whole is only reaching 18% of its digital potential,” McKinsey said in a new report. The management consulting firm reckons that there’s a massive disparity between sectors that ...

Government departments across South Africa are increasingly relying on digital tools to evaluate public programmes and ...