Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the ...

I first learned of the Dynamic Keyword Insertion AdWords trick at the Ad Copy & Landing Page Clinic during SES NYC 2004 and then I got a refresher in both August 2004 and December 2004, the best ...

PPC (member's forum name) started a thread at Search Engine Watch Forums asking How To Do Automatic Keyword Insertion With adCenter? In the past we discussed how Google handles keyword insertion and I ...