The network effect occurs when the value of a product or service increases as more people use it. As per a study by James Currier, a four-time CEO and Silicon Valley VC, network effects alone have ...

Nancy Marshall, The PR Maven® speaks about growing your audience and your personal brand for professional success and personal happiness. In 2025, are trade shows still relevant? Judging by attendance ...

Anuga 2025, held October 4–8 at Koelnmesse in Cologne, Germany, marked the largest edition in the food and beverage trade show’s history, bringing together 8,000 exhibitors from 110 countries and more ...

Cost and budgeting are the No. 1 concern for exhibitors when it comes to their trade show program, according to a new survey by The Exhibitor Advocate, a non-profit dedicated to trade show exhibitor ...