Five years ago, ARRI announced that it would make its large-format digital camera available for rental, but it has taken a few years to understand the dramatic impact they would have on filmmaking ...

Dublin, June 02, 2021 (GLOBE NEWSWIRE) -- The "Medium Format Camera Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has been added to ResearchAndMarkets ...

Cinematography, perhaps more than any other aspect of filmmaking, has experienced tremendous change as a result of shifting technology. One of the biggest disruptions has been the creation of bigger, ...

When fate lands a very high quality lens in front of you, what do you do with it? If you are [Tim Hamilton], the solution is obvious. Use it in a huge large-format camera. The lens came from a ...

Hasselblad's latest model shows how medium-format cameras are getting smarter and easier to use. Beyond the gargantuan sensors, the most notable thing about Hasselblad's latest flagships is the tech ...

In the film era, medium-format photography was considered 35mm’s clumsy cousin, trading a bulkier camera and slower operation for substantial gains in image quality. That calculus has persisted into ...

NEW YORK and LOS ANGELES — It wasn’t all that long ago that the single-sensor color camera design was for cheapie consumer cameras. However, large-format single-sensor cameras have today taken over a ...

Stephan Schulz, the Head of Professional Photo at Leica Camera AG, and his team face two of the most fundamental – and tricky – issues in marketing strategy: How do you tack when one of your core ...

When you think about all that the digital age has changed, there are few categories that have changed more — and less — than optics. Film cameras are nearly obsolete and the great names of the past — ...

From Issue Seven of Gear Patrol Magazine. Jon Gilbert, a team leader at Phase One — maker of cameras like the 100-megapixel XF IQ3 ($50,000) — recently stopped by Gear Patrol HQ to talk to me about ...

The GFS 50S with the stock electronic viewfinder attached. There’s a hot shoe on top of the the accessory EVF. Stan Horaczek *There was a ton of new gear to see out at Photokina 2016 last week, but no ...