That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works. What is GEO — ...

Marketing leaders can follow these practical tips to govern how their brand shows up inside AI-generated answers.

Adding relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40%, according to a recent research paper. That finding comes from a paper titled GEO: ...

Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. No, I didn’t mean to say SEO. Generative engine ...

Search isn’t just links and blue titles anymore. AI answer engines are shaping what people see first, trust first, and buy first. As Erik Huberman, I see a clear shift: if you want to win attention, ...