Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Google Ads launched four new tools to help improve first-party data use and better measure app performance – especially in the face of evolving privacy standards and complex user journeys. Driving the ...

Apple first introduced App Tracking Transparency in 2021's release of iOS 14.5, iPadOS 14.5, and tvOS 14.5. The feature lets you choose whether apps can track your activity, either wholesale, or on an ...