John Mueller of Google said on Twitter "people make all kinds of links, and we ignore a lot of links, but at their core, links are not about SEO anyway." He then shared a spreadsheet of the results of ...

Google's John Mueller said that data-href attributes are not links and thus do not pass link signals or PageRank. If you want it to pass link signals then use simple href link attributes. He said this ...

Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google’s updated SEO ...