As customers juggle competing demands for their attention, brands are finding creative ways to offer personalized digital marketing experiences that help them stand out in a crowded market. Companies ...

In 2024, personalization is the marketing strategy. It's the key to unlocking compelling marketing campaigns that captivate an audience and convert casual observers into long-term customers. One ...

This article is part of "Build IT," a series about digital-tech trends disrupting industries. Generative AI is on the tip of everyone's tongue this year, and marketers are eager to embrace it. In a ...

Personalization in marketing refers to strategically adapting campaigns and customer interactions based on individual preferences, behaviors, and data insights to enhance engagement and satisfaction.

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Retailers know this. That’s why so many of them have adopted AI into their marketing efforts. Their goal? Avoid losing sales by controlling as much of the customer sales journey as possible. Spotify ...

CX drives growth. Customer experience in marketing improves retention and revenue, and there’s a strong link between seamless CX and improved business outcomes. AI personalization. AI and data ...

Personalized marketing has emerged as a cornerstone strategy for brands aiming to connect deeply with their audiences. Personalized marketing is no longer a luxury—it’s an expectation. By leveraging ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...