Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Understanding your customers’ most valued features is ...

Sentiment analysis is analytical technique that uses statistics, natural language processing, and machine learning to determine the emotional meaning of communications. Companies use sentiment ...