The number of innovative Korean beauty products in the world is growing fast, but the constant innovation means that keeping track of the newest Korean beauty trends can quickly turn from a fun hobby ...

Ally Gong visited Seoul, South Korea, to study marketing and management, and returned to UCLA with a newfound interest in makeup and skin care. The fourth-year economics student’s YouTube channel, ...

The other night, I decided to go full Marie Kondo on my childhood bedroom when I came across a vintage Korean beauty magazine that definitely sparked some joy. Full of vintage K-beauty tips and ...

With the rise in popularity of K-pop, Korean dramas and skincare, Korean makeup has also been attracting the interest of ...