Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...
The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...
After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it ...
Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...