According to HubSpot, 46% of all searches done online are local. This means that owners of local businesses can and should leverage this information to their advantage through search engine ...

The numbers are staggering – 97% of users look online to find local businesses. Here’s something even more interesting: when people search locally, 72% visit a store within five miles. These ...

Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through ...

Online search is more often than not the starting point in a local consumer’s quest for products and services nearby. In fact, 78% use the Internet to find information about local businesses in their ...

SEO has transcended being just a choice; it has become the cornerstone of success for home service providers today. Customers ...

About 40% of small businesses outsource some or all of their local search engine optimization (SEO) needs. Local SEO can help you reach nearby customers, boost sales, and improve your ROI. Searches ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Vikki Velasquez is a researcher and writer who has managed, ...

Does how physically close the searcher is to the business impact rankings? See the evidence for (and against) it as a ranking factor. Close to a third of all Google searches have local intent – that ...

Local businesses need local customers. While there are many ways to capture potential customers, local search engine optimization can create an excellent source of leads. Local search engine ...

When it comes to marketing a business online, several different strategies and tactics can be used. However, one of the most important is search engine optimization (SEO)—and, within that, national ...

For the 2016 Local SEO Ranking factors, the Local SEO Guide analyzes more than 100 factors across 30,000 businesses in an effort to determine how local businesses can rank better in Google. The ...