Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

If marketers learned anything during the past few months, it’s that all brands need local marketing strategies to support the diverse conditions that consumers endure. Forrester Consulting surveyed ...

Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

The Wendy’s Co. is expanding its localized social-media advertising on TiKTok with the Tiger Pistol platform, according to a press release. Dublin, Ohio-based Wendy’s and Tiger Pistol said the ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

SOCi Inc. and Express Employment Professionals announced today the staffing company has selected SOCi as its multi-location marketing platform of record. Through SOCi Social, SOCi Reviews, and most ...

As a marketer, your ultimate goal is often to generate and win more leads and increase return on investment (ROI). With so many brands and forms of communication out there, it can often be challenging ...

SAN DIEGO, Oct. 25, 2022 – SOCi Inc. and LKQ Corporation’s North American organization announced today that the alternative auto parts provider has chosen SOCi as its localized marketing platform of ...

With 30 years of experience, Lincoln Jacobe, CEO of 6 Pillars Marketing, has delivered outstanding outcomes for a wide range of brands. As businesses of all sizes now have global marketing ...