Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...

Rather than holding information in specific areas of the brain, our memories are represented by the connections between neurons, called synapses. According to a recent study from the Salk Institute in ...

Researchers from Max Planck Florida Institute for Neuroscience have discovered a new pathway to forming long-term memories in the brain. Their work suggests that long-term memory can form ...

The human working memory (WM) is the cognitive system responsible for the temporary storage and processing of information vital to task completion. In contrast, human long-term memory (LTM) is the ...

Recalling vivid past events, like a first day at school or a significant childhood conversation, signals robust memory ...

Imagine interacting with an AI assistant that not only remembers your preferences but also learns from past conversations to improve its responses over time. Whether it’s recalling your favorite ...

Memory can be broken down into multiple types, including long-term memory, short-term memory, explicit and implicit memory, and working memory. Memory is a process in your brain that enables you to ...

Sometimes, we search for information in long-term memory and find it—a name, a movie title, or a vivid example to support a general conclusion. Other times, we're unable to recall what we believe we ...

Episodic memory is a type of long-term memory. It helps you remember the time, place, and details surrounding a specific event or experience in your life. For example, remembering what you had for ...