Most frequent flyers are well-acquainted with airline and hotel loyalty programs. But if you don't travel often, or if you have to book a flight, stay, or car rental with a company you don't typically ...

A tier system can make or break your loyalty program. At first glance, they might seem effortlessly manageable, maybe even a fun task to work on: Come up with a few cool names, set a point threshold, ...

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...