From tracking brand mentions to predicting customer churn, Python is helping marketers connect analytics with measurable business outcomes. With structured methods for gathering, cleaning, and ...

Taking a look at how marketers can unlock the power of data analysis using traditional tabular software and data languages. Marketers would like to unlock the power of data — but with so many ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

Have you ever faced the Marketing Bridge of Death? You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort ...

As per professional network LinkedIn's labour market data, hiring in the country continues to recover at a 12% year-on-year growth rate in August this year, but competition for jobs is 30% higher than ...

Facebook has a new online marketing analytics program through Coursera to get you certified in about 5 months. Here's what ...