Color matching isn't just for your foundation—here, makeup artists explain how to color match lipstick for a more flattering pout. When I hear “color matching,” I think of finding the just-right ...

"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. At Sephora, employees are equipped with a handheld device that, ...

From Real Housewives and drag queens to athletes and action stars (and all of us that fall in between), bad shade matching seems to be a universal problem. If you wear makeup, you know the pain of ...

A new generation has found a high-tech way to embrace a fashion rule that first boomed in popularity in the 1980s—color analysis. For decades, trained consultants have worked with clients to help them ...

Finding the right foundation shade sounds simple, yet it’s one of the most common beauty mistakes people make at every age. Too light, too dark, too orange, too gray — most mismatches aren’t subtle, ...