A sales promotion is a short-term marketing strategy designed to stimulate interest in a product or service. Small-business owners can make use of sale promotion techniques for purposes such as ...

Sales promotions are all around us. Free samples. Buy one, get one free deals. No interest for six months if you buy now. The objectives of sales promotions range from rewarding customers to coaxing ...

Businesses typically use consumer sales promotions as an incentive for consumers to purchase a particular product or service or to strengthen brand awareness. Consumer sales promotions may involve ...

If it’s true that there’s no such thing as getting something for nothing, then sales promotion definitely tries to disguise that fact. The obvious lure to the customer is that while they are buying a ...