(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...
We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...
"Always do what you say you’re going to do, when you say you’ll do it. Integrity, honesty—those are everything," said Smolik, who's been chief legal officer of DHL Supply Chain Americas since 2009.
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