Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

LA New Product Development Team unveils tools for inventors & entrepreneurs: course, Development Map, Prototype Calculator, Realizr, Patent & Trademark search ...

As we load up our cars for our annual holiday treks to visit friends and family across the country, many of us will also be loading our destinations into our phones and onboard navigation systems. I ...

To create the right process for getting your new products out there, you’ll need this comprehensive guide for forming product and business assumptions, which will set you up for success. Opinions ...