For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Successful small businesses employ a variety of marketing techniques designed to drive consumers to their product or service. Savvy owners and managers often attempt to create asymmetric marketing ...

The practice of interactive marketing, which is marketing through open dialogue with customers, has boomed in the Internet age because it is easier than ever to open a line of communication between ...

Opinions expressed by Entrepreneur contributors are their own. Marketers today are faced with the challenge of appealing to active consumer groups that represent four generations spanning from legacy ...

The purpose of the study was to examine the effectiveness of relationship-building trade show activities from an international buyers perspective. Relationship-building activities are defined here to ...

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...