What if there was a scientific method for determining what goes into the buying process that could make marketing to a target audience more than a shot in the dark? The good news? It does exist. The ...

Online car sales are taking the U.S. by storm. Nationally, nearly 30% of new car sales last year were completed online. Before the pandemic, less than 2% of vehicles were purchased digitally. Pushy ...

We live in a world where people are often overwhelmed by the amount of information available to them, though this is nothing new. Companies have been competing for customers' attention since the dawn ...

The UAB vehicle purchasing process involves coordination between several departments — including Purchasing, Parking & Transportation, and the Fleet Operation Coordinator — to ensure all vehicle ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...