Rajeev Goel is CEO of PubMatic. AdExchanger.com: What will demand‐side optimization provide for the advertiser/agency? Can you quantify performance improvements an advertiser might see in comparison ...

When stepping into the advertising world real-time bidding may appear more complex than it actually is. We are here to tell you that real-time bidding isn’t hard to get involved in because bots are ...

UK data protection regulator demands companies in the RTB ecosystem re-evaluate privacy notices, use of personal data, and lawful basis. The UK Information Commissioner’s Office’s (ICO’s) latest ...

The UK’s data watchdog has accused companies of "ignoring" its message that the adtech industry needs to clean up its act as it considers formal regulatory action as part of its real-time bidding ...

With advances in digital technology and consumers’ insatiable appetite for “free” content, the advertising technology industry (AdTech) has played a crucial role in delivering highly personalized ad ...

Real-time bidding (RTB) will be a significant factor in fulfilling the promise of online digital advertising, which has been on the cusp of dramatic changes for many years. RTB, as defined by Parks ...