Nothing brings in business like a quality referral marketing plan. Other companies and marketers love hearing about tools and services to help make their own efforts more successful. Let’s take a look ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

“According to a report by Nielsen, 92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising, and people are ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Opinions expressed by Entrepreneur contributors are their own. Referrals should be one of the top marketing strategies professional service providers focus on. Why? Because referrals are likelier to ...

More and more companies have adopted a referral marketing system to gain new customers which can be valuable when done properly. Before creating a referral program, companies need to think about what ...