ROI is an important measure of an investment's performance but it has some drawbacks. Reviewed by Margaret James Fact checked by Jared Ecker Return on investment (ROI) is a ratio that measures the ...

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

Completing an ROI, or return on investment, analysis on specific projects is prudent to determine which types of projects deliver the best returns. If you simply analyze ROI across all completed ...

ROI (return on investment) equals sales margins divided by the firm's capital turnover ratio. This equation requires first finding the sales margin and then the capital turnover ratio; then dividing ...

You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential ...

The way we think about performance measurement on technology spend is wrong. In most business contexts, a “positive” return on investment (ROI) implies your earnings from an investment exceed the cost ...

It’s easy to stick money in your retirement fund and forget about it. But that doesn’t mean you should! As important as consistent saving is understanding your rate of return on investment (ROI). If ...