An innovative new tool draws on emojis to improve consumer sentiment analysis

In today's hyperconnected world, social media has become a critical channel for businesses to understand consumers. While ...
Business Wire

Social Media Sentiment Analysis Helped a Sports Technology Firm to Drive Customer Satisfaction Rates by 3x | Head to Quantzig’s New Success Story for Detailed Insights

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...
CMS Wire

3 Ways Sentiment Analysis Can Improve the Customer Experience

Expectations are high when it comes to customer service and experience. That’s why brands are turning to automated sentiment analysis for help. Automated sentiment analysis can provide actionable ...
CMS Wire

Emotion Is the New Metric: The Rise of Sentiment Analysis in Retail

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...
CoinDesk

Myths and Realities: Sentiment Analysis for Crypto Assets

One of the established beliefs in the cryptocurrency market is its susceptibility to news and social media. Like any other nascent and still irrational financial market, unexpected developments ...